The bank is a subsidiary of Bread Financial, a financial services company, which recently changed its name to Bread Savings. While it changed its name to Comenity Bank in 2012, it continues to provide the same credit cards and high-yield savings accounts to its customers. Those store cards the clerks always ask you if you’re interested in applying for? Those are private-label credit cards.Ĭomenity Bank was first formed as World Financial Network National Bank in 1989 with the goal of providing private-label credit card services to various retail establishments. If you’ve ever bought anything from a department store - which you probably have - you know exactly what I’m talking about. These financing solutions make their way to you as a consumer in the form of private-label and co-branded credit cards.
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